Kelly Pye - Founder | Director
My Story
I have extensive 20+ years experience in FMCG wholesale and convenience retail.
I have a strong network of industry contacts, which I leverage to turn strategic vision into commercial reality. I enjoy connecting emerging businesses with key wholesale networks. I don’t just open doors; I design strategic growth pathways, helping brands scale by leveraging my deep industry connections and insights.
I am passionate about helping brands, wholesalers, and suppliers grow faster building categories, optimising routes to market, and unlocking new commercial data driven opportunities that drive real return on investment.
This enables me to deliver Smarter strategies. Better execution. Stronger results.
Previously I have held other senior leadership roles including Head of Client Services at TWC Group, Head of UK Sales at Millennium Group, Regional Business Development Manager (Wholesale) and Direct Impulse Telesales Manager (Convenience Retail) at AG Barr. These roles have given me a 360° view of FMCG - from manufacturer to wholesaler & retailer.
Discover the Magic of WSCC
WSCC MISSION
WSCC MISSION
WSCC MISSION
To leverage over 20 years of experience in wholesale and convenience to help brands, wholesalers and suppliers unlock growth. Through strategic connections, tailored advice and deep industry insight, I enable businesses to access the right routes to market and achieve sustainable commercial success.
WSCC VISION
WSCC MISSION
WSCC MISSION
To create a more connected and effective wholesale landscape, where all brands have access to the right networks, strategies and insights to succeed. By aligning brands with the right wholesalers and opportunities, I aim to support smarter distribution, stronger growth, and long-term success across the industry.
WSCC VALUES
WSCC MISSION
WSCC VALUES
Wholesale is the backbone of the FMCG industry. I see the immense value of wholesalers and how they can elevate a brand’s profile, ensuring it is distributed through the right routes to market. I am passionate about championing independent wholesalers, supporting the next generation entering the industry, and helping brands realise their full potential.